The Association of National Advertisers report published in 2016 shed light on practices in media agencies that weren’t necessarily aligned to clients best interests, by having rebates and kickbacks in place with media owners.  Our Crystal offering is designed to address these challenges

You've got web analytics tools, A/B testing, media attribution models, CRM, a DMP, marketing automation, maybe data coming out of an adserver, data's coming out of everywhere but how is it all working together? And what about the   investment people technology time no clear value in sight

Cross device attribution

Audience extension

Campaigns are running cross channel, cross device 

Fragmented data

Disparate silos

Multiple sales channels

Impact of one on the other