"Data is difficult, there's so much of it. Knowing where to start alone is a huge challenge, not to mention the upfront investment in expertise and infrastructure."
That's where CopperCX comes in...
A huge amount of data is strewn across silos in your marketing ecosystem. This data is gathered by various systems but the granular detail is all too often disregarded because of it's complexity. A tangible outcome can't easily be determined upfront thereby preventing any investment. It's a chicken and egg thing... this latent fragmented data can be put to work for you and we take on the risk to help you figure out how...
By combining our analysis of your current advertising and marketing technology ecosystems with our research and experience we can identify your latent data. We are able to peel back the layers in these silos and identify the value in your data assets. As a result we can develop evidence based digital strategy engineered to deliver cost effective ROI.
With the research and strategy phases completed we are able to craft and deliver a complete solution that executes on the value identified. This execution could be on your paid, owned or earned media assets and by constantly analyzing the ongoing performance we can help you fine tune for consistent and perpetual results.